While a Graphic Designer at JLL, I designed many offering memorandums (OM). One of these was The Cove, a 689-unit multifamily property in Tampa, Florida.

JLL hired professional photographers to capture aerial shots of the property being offered. Getting great photography for design related projects is vital - especially in real estate. A good example of taking an excellent photo is in it’s use in a front cover. This type of front cover sets the tone and foundation for the rest of the OM pages.

Beneath the TOC is a page out of the financials. All financials were built in InDesign for readability and clarity.

The last two pages I chose to highlight are one of the 5 aerial maps from the OM and the back cover.

As the Lead Designer at Imagine Xhibits, I worked with several major corporations, one of which was Verizon. Our team managed, created and built a 20 x 20 tradeshow booth for an upcoming show in Las Vegas.

One of my responsibilities while working with Verizon was to create an instructional book to be used by the client in an effort to help with the mantle and dismantle of the booth. The manual included a booth overview, a parts and tools description page and a page designed to show the placement of all vinyl graphics.

After the project and tradeshow were over, I refined the instructional book created for Verizon and turned it into a template that the team could use on future projects.

Coming Soon

The 8.5”x 11” double-sided flyer was a quick one-day project assigned to me by the Art Director at Avantax. The project was to re-skin several marketing documents based on the new Avantax brand standards. The changes I made to each document included redefining the color scheme, updating all typography and adding modern photography. This was a straightforward project and was completed ahead of schedule.

As one of the Graphic Designers for the Multifamily sector of Stream Realty Partners, I created the Quarter which is a summary of the multifamily market in Dallas, Houston, San Antonio and Austin. The Quarter was used to familiarize potential investors on how the state of the market was doing as well as indicate were potential opportunities lie in each market.

The twenty page document which was built in Adobe InDesign was produced each quarter using the same template which I created minus a few adjustments to the overall design. Some of the design features include custom infographics, graphs, charts and unique aerial maps which showcase the surrounding area. The cover and tone of the project hints that this is not just one of your typical market reports. The final document was prepared for web and sent electronically.

While on the Marketing team at NTL, one huge effort was to relaunch the brand internally with a big event. To announce the event, I created several concepts or themes to present to the VP of Marketing. The team decided on a direction and then I elaborated on my idea. A few items I designed were a series a large format posters, a road map and timeline all of which were displayed throughout the building.

The chosen concept was to incorporate the word “Investment” with the company name resulting in the slogan, InvestmeNTL. Beneath these concepts are a few internal design pieces that stemmed from and were apart of the final execution.

While I was working as the Marketing and Design Specialist at JW Nutritional, one of my responsibilities was to redesign the Transform Supplements product line. Along with creating the new concept and art direction, I also was in charge of coordinating bids to reduce cost, making sure the Pantone were printed accurately and prepared all the labels for print.

In addition, I visited multiple locations to determine the best printing approach at the present time as well as in the future. Lastly, I followed up with all vendors involved so the labels would be ready to ship before our deadline.

I really enjoyed working on a Father’s Day card while I was a Contract Graphic Designer at Raising Cane’s. The card would be distributed internally for the employees use. After learning about the brand and the fact that the owner loves Elvis Presley and even keeps a velvet Elvis painting in every location, I created a series of Elvis themed concepts.

The demographic and tone of Raising Cane’s is fun and quirky. Each location even has a disco ball. So, I had fun with the design. The result was a blend of two concepts and overall was a success. Hopefully, I made some fathers feel happy that day.

As one of the Graphic Designers at NTL, I was asked directly from the VP of Marketing to create a 24-page document to be presented to the leadership team at Golden Coral®. They were interested in creating a custom design solution for their dinnerware and glassware sets to be used across all locations.

In response to the design request (RFP), I created a proposal from beginning to end which included the overall art direction, design production and file preparation for an in-house printing job. To the right are several pages from this project.

The top photo shows the stationery the marketing team and I created to use in situations like this. After the top photo, cover and introduction are the interior pages below. The final document (8.5”x11”) was saddle stitched and printed full bleed. Overall, the project was quite successful.

When I was the Graphic Designer at NTL, I took the lead on re-designing and re-positioning the Prolon® brand. This included creating a new brand identity to communicating how to visually use the brand by creating a style guide.

To the right are pages out of the style guide that range from identifying the typographical solution to the do’s and don’ts on what photos to choose or not to choose.

As the Graphic Designer at Stream Realty Partners, one of my routine job responsibilities was to create email blasts that advertise multifamily properties. These blasts are usually divided into two different categories: Coming Soon and Just Sold.

As far as design and layout, the top portion or header indicates the purpose of the blast which is accompanied by the property logo. The body has property photos and copy; the footer always has the broker's contact information.

At NTL, I designed many social media posts, email headers and web banners for each holiday for the Makit® and ThermoServ brands. An example for the Makit brand which targets kids and teachers is Fourth of July, which is displayed to the right. Beneath that is a web banner for ThermoServ, which highlighted a new product being sold at Bed Bath and Beyond, Kohl’s and Macy’s.

To the right are pages out of the Prolon® 2018-2019 Foodservice catalog. This catalog was the first document to incorporate the new Prolon brand identity and set the benchmark for the rest of the forthcoming Prolon projects.

While working at Stream Realty Partners, a large amount of my time was dedicated to managing the Solea brand. Solea is an upscale and luxurious active adult community for seniors 55 and older.

The Solea brandmark had already been established when I began working at Stream. It was my task to take this logo and bring it to life. One project I knew we needed to address was creating a style manual. Displayed are a few of the pages out of the style manual as well as other marketing materials pertaining to the brand.

While at Imagine Xhibits, I designed over 50 bannerstands and tradeshow displays ranging from single bannerstands to large 40'x40' booths. One client was Oxford and Wells. Oxford and Wells sold personal care products often featured at high end hotels and resorts. The company requested a pop up, bannerstand and updated marketing materials.

The challenge was using pre-existing imagery and designing around it to meet the client’s goals and objectives. I wanted the tone of the popup to be luxurious and elegant. I chose a subtle color scheme and minimized the amount of content displayed on the pop up and case skirt in order for the logo to be the focal point.

Below the marketing materials are two bannerstands. One is for FPOV and the other is for Candid. These were also created at the time I was employed by Imagine Xhibits.

While working as the Graphic Designer at Stream Realty Partners, I was privileged to build the Mont brand from the ground up. In addition, I prepared an offering memorandum which was sent to potential investors.

The Mont is an upscale apartment which is in the process of being built near the heart of downtown Austin, TX. It features first class amenities, excellent views and is just a walk away from several nature trails. I started the project by researching the area, the demographics, and what the needs were of a potential resident.

I knew the brand needed to be fresh and trendy without being to bold and over the top. Picking the right color scheme was vital in this project. I started with a dominate Red at first and in the end picked a vibrant magenta. The downtown skyline is very recognizable to Austin residents, but I wanted to personalize it somehow. The final brandmark incorporated two hues of magenta, an apartment silhouette and the letter “M” as a supporting design element.

To the right are a few pages of the OM. Included is the table of contents, a section divider page, an aerial map which highlights what retail and entertainment is nearby as well as a page which explains the apartment features. Overall the OM was over forty pages with five sections, forty aerial maps all designed in Adobe Illustrator and an elaborate amount of content to satisfy any investor

Like The Mont offering memorandum, I created the Laredo Class ‘A’ offering memorandum. This project was more complicated than a typical OM because it wasn’t just one property being sold. Instead, two properties were being sold as a portfolio.

Both properties were upscale apartments which were being sold near downtown Laredo, TX. The properties brandmarks had already been established when I began the project. It was my responsibility to create the offering memorandum in efforts to sell the portfolio.

Overall the offering memorandum was over fifty-eight pages with eight sections, six aerial maps all designed in Adobe Illustrator and over twenty five custom tables built in Adobe InDesign. Some other content included all the different floorplans that were in each property, the financial and location analysis, unit features, market highlights and rent comparisons.

A few pages out of the OM are displayed.

The Elias is a multifamily property in Baton Rouge, LA. which was still under construction when I worked on this project. My role on this project was to create the overall brand strategy, design all marketing collateral and create the exterior signage for the building.

The property is in a historic downtown district which offers luxurious upscale living. The unit features are trendy and modern and the community amenities are first class. The demographics are young adults who are looking to reduce their commute and live in a community that offers a lavish lifestyle with retail and entertainment a short walk away.

My goal was to communicate this tone throughout the brand materials. I wanted to highlight the letter “E” and incorporate the downtown feel into the logo mark. The typeface solution needed to be modern and simple so that it would not overpower the logo mark. Picking the color scheme was the easiest part. I knew I wanted to use grey and felt like the supporting colors needed to be subtle, yet able to stand alone.

I rotated the letter “E” on its side and added multiple rectangle boxes that act as an extension of the “E”. This design element was meant to add color, resemble a downtown building and add a modern touch to the brand mark. Beneath the final Brandmark are a few ideas which resulted in the final solution.